Thursday, July 16, 2020

TikTok

"To be creative means to be in love with life. You can be creative only if you love life enough that you want to enhance its beauty, you want to bring a little more music to it, a little more poetry to it, a little more dance to it.", writes Osho. Does this resonate with you? Are you blessed with a melodious voice and love to croon at times? Do you love to groove to the tune of songs? Are you an expert at cooking mouth-watering cuisines? Are you a fitness freak and want to share your knowledge about staying fit to the world at large? Or do you just want to talk about important social issues and want to bring some positive change in society? If any of these is true for you, you are a creative person beyond doubt.

 

We all know that the world wide web plays an important role in carving your creative niche and enabling you to reach out to more people. One such platform is TikTok. It's a very popular short video platform. Here you can create videos of singing, dancing, cooking, or you can just lip-sync to popular songs and brighten up an otherwise dull and dreary day.

 

But TikTok is not only about entertainment. It has also contributed towards educating masses about pressing issues of our masses. For example, recently the whole country was going through lockdown to contain the spread of COVID-19. In this time of the pandemic, TikTok launched an in-app quiz - "Kheloge Aap, Jeetega India", to build public awareness about COVID-19. Then there was the #GharBaithoIndiaCampaign to share ideas on how to stay safe and beat the lockdown blues.

 

Recently TikTok took an initiative under TikTok for Good to conduct workshops with various NGOs in order to generate awareness about critical social issues. The objective was to make the NGOs aware of how TikTok can be utilized to raise public awareness about pressing issues that concern the society at large. 

 

There was another campaign named #ShabashIndia as an intitiate to celebrate or rather salute the people who have contributed to the safety of the nation by staying at home or by working in order to contain the spread of COVID. TikTok created a fun video film to show how people are staying put by trying new things at home. 


In short, TikTok not just entertains, but educates also. "Our mission is to inspire creativity and bring joy.", says TikTok. By bringing the opportunity to showcase their talents to the masses, TikTok is surely democratizing creativity in India. So what are you waiting for? Download the TikTok app, unleash your creativity, make yourself known to all, or simply get entertained and educated. Click here to download TikTok. To watch the new videos in TikTok, click here.

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